We are committed to safeguarding your information in line with the latest data protection and privacy laws. We want to be transparent about what information we collect about you, how we use it, and how you can control what we do with this information. We’ve detailed all this information in this Privacy Policy.

ABOUT THIS NOTICE

This privacy notice applies to all users and customers of Kevin Adey Car Sales and its website website.

We collect and process personal information relating to you to ensure we deliver a personalised experience. We are committed to being transparent about how we collect and use data to meet our data protection obligations in accordance with the General Data Protection Regulations (GDPR).

In this notice, ‘We’, ‘Us’, ‘Our’ means Kevin Adey Car Sales and all of the services provided by the Kevin Adey Car Sales. ‘You’ and ‘Your’ are users and customers. Kevin Adey Car Sales is the data controller and responsible for your personal data.

This Privacy Policy was last updated April 30, 2021.

THE GDPR PRINCIPLES

We will comply with GDPR using these principles:

To process data lawfully, fairly and in a transparent manner

• To collect data for specified, explicit and legitimate purposes, and only process it in a manner that is compatible with these purposes
• To ensure data is adequate, relevant and limited to what is necessary in relation to the purpose for which it is processed
• To ensure that data is accurate and kept up-to-date
• To ensure that data is kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data is processed
• To ensure data is processed in a manner that ensures appropriate security of the data, including protection against authorised or unlawful processing and accidental loss, destruction and damage.

WHAT PERSONAL INFORMATION DO WE COLLECT AND WHEN?

We collect and process a range of information about you.

This includes:

• Name
• Email address
• Address
• Gender
• Date of birth
• Payment details and your address
• Information about your use of our services including cookie data
• Your internet protocol (IP) address

We collect this information in a variety of ways. For example, personal information is collected through sign-up forms on the website.

We collect this personal information when:

• You sign up for newsletters
• You use the Kevin Adey Car Sales website
• You enter Kevin Adey Car Sales competitions and/or competitions managed by third parties, which we inform you about

We will seek personal information about you from third parties such as analytic platforms and provider of payment services.

HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

We keep your personal information for only as long as necessary, which is longer in some cases than others. The length is determined on the purpose for which the personal information was obtained. For example:

We may need to keep some personal information so we can deal with any complaints regarding the services we provide

If you ask us to stop processing your personal data for direct marketing, we need to retain enough information about you to enable us to ensure we stop including you in those direct marketing activities

We may have a legal duty to keep certain information for us and authorised third parties to abide by other laws including Payment Card Industry Data Security Standard. Unless there’s some other reason for keeping your personal information, your personal information will be deleted when it is no longer required, for example, if you have not opened any of our marketing email in two years, you will be removed from our mailing list.

HOW WILL WE USE YOUR PERSONAL INFORMATION?

We and our authorised third parties may use your information in a variety of ways, to:

• Monitor, develop and improve our services and/or your experience (this may include personalising the advertising content you see)
• Provide you with access to products and services
• Provide you with product and service recommendations
• Process payments from you to us
• Deal with complaints and enquiries made by you
• Contact you with essential information about our services (like account updates)
• Manage our relationship with you including monitoring compliance with our all relevant terms and conditions, policies and terms in connection with the services we provide and you use
• Send you marketing material depending on your preferences and consent
• Contact you in the event of you winning a prize and publish details if you win a competition

We only process your personal information when we have legal grounds to do so. Generally, we only process it on the grounds:

• You have given us consent for the processing: please note you will always have the right to withdraw this consent at any time
• The processing is necessary for the performance of a contract to which you are party (for example, the terms and conditions of one of our services)
• The processing is necessary in order to take steps at your request prior to entering a contract
• The processing is necessary for the purposes of the legitimate interests pursued by us or a third party we deem of interest (for example, we have a legitimate interest in understanding how people use our services)

DO WE SHARE YOUR PERSONAL INFORMATION?

We may pass your personal information onto third parties, for these reasons:

To third parties authorised by us and acting on our behalf such as our employees, contractors, suppliers and/or agents to administer services provided to you. These third parties are only allowed access to your information as needed to perform functions of the services or to provide services to us. They’re not allowed to use it for any other purpose.

For marketing communications, where we have your consent to do so (see section below ‘We will send you marketing messages?’)

We will disclose your data where legally required to, for example in the event of a subpoena or if we believe such action is necessary

The only other time we will share your personal information is in order to protect the rights, property or personal safety of the Kevin Adey Car Sales or our users.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance to our instructions.

HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

We take the security of your personal information seriously. We have internal policies and controls in place to ensure, as far as we can, that your personal information is not lost, accidentally destroyed, misused or disclosed, and is not accessed by anyone who is not authorised to do so.

As stated above, if an authorised third party uses your personal information while acting on our behalf, they do so in a professional and lawful manner. We expect them to abide by the same rules we do.

We encrypt your personal information and use two-step authentication techniques wherever possible. We also use secure, purpose-built platforms to manage your personal information.

WILL WE SEND YOU MARKETING COMMUNICATIONS?

We only send you marketing communications if you provide your consent, for example by signing up for a subscription with the perks of newsletters.

Where we have your consent we may:

Send you information about existing and new services including special offers

• Send you information about related products or selected third parties we think may be of interest to you.
• You can unsubscribe from these marketing communications at any time. The easiest way to do this is to click the ‘unsubscribe’ link at the bottom of any of our marketing emails. 

DO WE USE COOKIES?

We, and our authorised third parties, may use cookies and/or other tools to store and sometimes track information about you. Please see our Cookie Policy.

YOUR RIGHTS

Any personal information you supply will be treated in accordance with applicable data protection laws including GDPR and any other superseding legislation. We are committed to delivering the rights that individuals are entitled to under data protection laws.

These are:

• The right to request a copy of the information we hold on you. To do this, please email customerservices@kevinadeycarsales.co.uk making it clear you are requesting a copy of your personal information and including the full details of what you require. You may be required to submit proof of your identity. We try to respond to all legitimate requests within one month, but, if your request is complex it could take us longer, we will keep you updated throughout the process. You will not have to pay a fee to access your personal information however, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. We may also refuse to comply with your request in these circumstances
• The right to object to your personal information being used for direct marketing. We will obtain your consent before undertaking marketing and you always have the ability to opt out
• The right to object to your personal information being processed where the legal basis for the processing is our own legitimate interests as a business. We will comply with this request unless there’s a lawful reason not to
• The right to correct any details about yourself that are incorrect, ensuring our data records are accurate
• The right to withdraw consent when we are processing your personal information on the basis that you have given us your consent to do so. You can withdraw consent at any time
• The right of erasure, you may request your personal information be erased. We will comply unless there’s a lawful reason for not doing so – for example if there are overriding lawful reasons or legitimate ground for retaining your personal information (keeping payment details to comply with HMRC rules)
• The right to lodge a complaint with the supervisory authority. Please contact us on about any questions or if you have any complaints about how we process your personal information
• The right to request a transfer of your personal information to you or a third party. Your personal information will be provided in a structured, commonly used, machine readable format
• The right to request restriction of the processing of your personal information. You may request this if for example, our use of the personal information is unlawful but you do not want us to erase it, or if you have objected to our use of your personal information but we need to verify whether we have overriding legitimate grounds to use it.

CHANGE OF BUSINESS

If we become involved in a merger, acquisition, restructuring, reorganisation or other transaction involving the sale of some or all of our group company’s assets, then your information may be included in the assets that are transferred to the new owner and maybe provided to the entities and advisors involved. Such a transaction may involve us:

Retaining the right to continue to use transferred personal information in addition to the right of the new owner to use such information and engaging in additional transfers of personal information with the new owner from time to time following such a transaction.

If there are changes to our business such as a re-organisation or restructuring, your personal information will remain subject to this privacy notice. However, where your personal information is transferred to a new owner following a merger or acquisition it may be subject to a different Privacy Notice.

COOKIES

In some cases Kevin Adey Car Sales may use cookies and other tracking technologies to collect Personal Information, or to collect information that becomes Personal Information if we combine it with other information. For more information about how we process your Personal Information and the kind of Personal Information we collect, please consult our Privacy Policy.

WHAT ARE COOKIES?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner or service provider (in this case Kevin Adey Car Sales) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognise your computer both when it visits the website or service in question and also when it visits certain other websites or services.

WHY DOES KEVIN ADEY CAR SALES USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Websites, and we refer to these as “performance” or “functionality” cookies. For example, we use cookies to tailor content and information that we may send or display to you and otherwise personalise your experience while interacting with our Websites and to otherwise improve the functionality of the Services we provide. We also enable our users to employ cookies and similar tracking technologies in connection with their use of our Services in order to allow us and our users to track their subscribers. Finally, third parties serve cookies through our Websites and Services for advertising, analytics, and other purposes. This is described in more detail below.

COOKIES SERVED THROUGH OUR WEBSITES

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in further detail below:

ESSENTIAL WEBSITE COOKIES

These cookies are strictly necessary to provide you with services available through our websites and to use some of features such as log-in. Because these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting how our websites function. You can block or delete them by changing your browser settings, as described under the heading “How can I control cookies?” in the Cookie Statement.

OTHER TRACKING TECHNOLOGIES

We and our third party partners may use other, similar technologies from time to time, like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our websites or, in the case of web beacons, opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our websites to another, to deliver or communicate with cookies, to understand whether you have come to our websites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.

TARGETED ONLINE ADVERTISING

We may engage third party service providers to track and analyse statistical information from interactions with our Websites. We may also partner with one or more third parties (such as advertisers and ad networks) to display advertising on our Websites and/or to manage and serve advertising on other sites.
These third parties use cookies, web beacons, pixel tags and similar tracking technologies to collect and use certain information about your online activities, either on our Websites and/or other sites or mobile apps, to infer your interests and deliver you targeted advertisements that are more tailored to you based on your browsing activities and inferred interests (“Interest Based Advertising”). For more information about this practice, click here: http://www.aboutads.info/choices/.

COOKIES SERVED THROUGH THE SERVICES

Google remarketing ads: We may create and manage advertisements on the Google Display Network. To support this we install a Google tracking pixel that will recognise Site visitors via ads placed with the Google remarketing ads feature. These technologies facilitate the placement of advertising campaigns on the Google Display Network and enable Kevin Adey Car Sales to provide reporting about the performance of these advertising campaigns. To refuse these cookies please click on the relevant opt-out link here: https://www.google.com/settings/ads/plugin

Facebook ads: We may install a Facebook tracking pixel on our websites through a Snippet. The Snippet also allows us to recognise site visitors via ads placed with the Facebook ads feature. These tracking technologies facilitate the placement of advertising campaigns on the Facebook platform. For more information about Facebook cookies, please click here: https://www.facebook.com/policies/cookies/

LANDING PAGES

We may elect to use a feature known as “Landing Pages,” the use of that feature will permit additional cookies or tracking technologies to be employed. Landing Pages will have the option to set cookies on the device of any visitors to those pages.

HOW CAN I CONTROL COOKIES?

You have the right to decide whether to accept or reject cookies.
Website Cookie Preference Tool: You can exercise preferences about what cookies are served by visiting our cookie settings preference centre, available here: Privacy Settings. You can also exercise your Website cookie preferences by visiting the TRUSTe preference centre by clicking this link: http://preferences-mgr.truste.com/.

Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Websites though your access to some functionality and areas of our Websites may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.

Do Not Track: Some Internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our websites do not currently process or respond to “DNT” signals. Kevin Adey Car Sales takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.

HOW OFTEN WILL YOU UPDATE THIS COOKIE STATEMENT?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.
The date at the bottom of this Cookie Statement indicates when it was last updated.

30/4/2021