ABOUT THIS NOTICE
This privacy notice applies to all users and customers of Kevin Adey Car Sales and its website website.
We collect and process personal information relating to you to ensure we deliver a personalised experience. We are committed to being transparent about how we collect and use data to meet our data protection obligations in accordance with the General Data Protection Regulations (GDPR).
In this notice, ‘We’, ‘Us’, ‘Our’ means Kevin Adey Car Sales and all of the services provided by the Kevin Adey Car Sales. ‘You’ and ‘Your’ are users and customers. Kevin Adey Car Sales is the data controller and responsible for your personal data.
THE GDPR PRINCIPLES
We will comply with GDPR using these principles:
To process data lawfully, fairly and in a transparent manner
WHAT PERSONAL INFORMATION DO WE COLLECT AND WHEN?
We collect and process a range of information about you.
We collect this information in a variety of ways. For example, personal information is collected through sign-up forms on the website.
We collect this personal information when:
We will seek personal information about you from third parties such as analytic platforms and provider of payment services.
HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?
We keep your personal information for only as long as necessary, which is longer in some cases than others. The length is determined on the purpose for which the personal information was obtained. For example:
We may need to keep some personal information so we can deal with any complaints regarding the services we provide
If you ask us to stop processing your personal data for direct marketing, we need to retain enough information about you to enable us to ensure we stop including you in those direct marketing activities
We may have a legal duty to keep certain information for us and authorised third parties to abide by other laws including Payment Card Industry Data Security Standard. Unless there’s some other reason for keeping your personal information, your personal information will be deleted when it is no longer required, for example, if you have not opened any of our marketing email in two years, you will be removed from our mailing list.
HOW WILL WE USE YOUR PERSONAL INFORMATION?
We and our authorised third parties may use your information in a variety of ways, to:
We only process your personal information when we have legal grounds to do so. Generally, we only process it on the grounds:
DO WE SHARE YOUR PERSONAL INFORMATION?
We may pass your personal information onto third parties, for these reasons:
To third parties authorised by us and acting on our behalf such as our employees, contractors, suppliers and/or agents to administer services provided to you. These third parties are only allowed access to your information as needed to perform functions of the services or to provide services to us. They’re not allowed to use it for any other purpose.
For marketing communications, where we have your consent to do so (see section below ‘We will send you marketing messages?’)
We will disclose your data where legally required to, for example in the event of a subpoena or if we believe such action is necessary
The only other time we will share your personal information is in order to protect the rights, property or personal safety of the Kevin Adey Car Sales or our users.
We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance to our instructions.
HOW DO WE PROTECT YOUR PERSONAL INFORMATION?
We take the security of your personal information seriously. We have internal policies and controls in place to ensure, as far as we can, that your personal information is not lost, accidentally destroyed, misused or disclosed, and is not accessed by anyone who is not authorised to do so.
As stated above, if an authorised third party uses your personal information while acting on our behalf, they do so in a professional and lawful manner. We expect them to abide by the same rules we do.
We encrypt your personal information and use two-step authentication techniques wherever possible. We also use secure, purpose-built platforms to manage your personal information.
WILL WE SEND YOU MARKETING COMMUNICATIONS?
We only send you marketing communications if you provide your consent, for example by signing up for a subscription with the perks of newsletters.
Where we have your consent we may:
Send you information about existing and new services including special offers
Any personal information you supply will be treated in accordance with applicable data protection laws including GDPR and any other superseding legislation. We are committed to delivering the rights that individuals are entitled to under data protection laws.
CHANGE OF BUSINESS
If we become involved in a merger, acquisition, restructuring, reorganisation or other transaction involving the sale of some or all of our group company’s assets, then your information may be included in the assets that are transferred to the new owner and maybe provided to the entities and advisors involved. Such a transaction may involve us:
Retaining the right to continue to use transferred personal information in addition to the right of the new owner to use such information and engaging in additional transfers of personal information with the new owner from time to time following such a transaction.
If there are changes to our business such as a re-organisation or restructuring, your personal information will remain subject to this privacy notice. However, where your personal information is transferred to a new owner following a merger or acquisition it may be subject to a different Privacy Notice.
WHAT ARE COOKIES?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner or service provider (in this case Kevin Adey Car Sales) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognise your computer both when it visits the website or service in question and also when it visits certain other websites or services.
COOKIES SERVED THROUGH OUR WEBSITES
The specific types of first and third party cookies served through our Websites and the purposes they perform are described in further detail below:
ESSENTIAL WEBSITE COOKIES
These cookies are strictly necessary to provide you with services available through our websites and to use some of features such as log-in. Because these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting how our websites function. You can block or delete them by changing your browser settings, as described under the heading “How can I control cookies?” in the Cookie Statement.
OTHER TRACKING TECHNOLOGIES
We and our third party partners may use other, similar technologies from time to time, like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our websites or, in the case of web beacons, opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our websites to another, to deliver or communicate with cookies, to understand whether you have come to our websites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.
TARGETED ONLINE ADVERTISING
We may engage third party service providers to track and analyse statistical information from interactions with our Websites. We may also partner with one or more third parties (such as advertisers and ad networks) to display advertising on our Websites and/or to manage and serve advertising on other sites.
COOKIES SERVED THROUGH THE SERVICES
Google remarketing ads: We may create and manage advertisements on the Google Display Network. To support this we install a Google tracking pixel that will recognise Site visitors via ads placed with the Google remarketing ads feature. These technologies facilitate the placement of advertising campaigns on the Google Display Network and enable Kevin Adey Car Sales to provide reporting about the performance of these advertising campaigns. To refuse these cookies please click on the relevant opt-out link here: https://www.google.com/settings/ads/plugin
Facebook ads: We may install a Facebook tracking pixel on our websites through a Snippet. The Snippet also allows us to recognise site visitors via ads placed with the Facebook ads feature. These tracking technologies facilitate the placement of advertising campaigns on the Facebook platform. For more information about Facebook cookies, please click here: https://www.facebook.com/policies/cookies/
We may elect to use a feature known as “Landing Pages,” the use of that feature will permit additional cookies or tracking technologies to be employed. Landing Pages will have the option to set cookies on the device of any visitors to those pages.
HOW CAN I CONTROL COOKIES?
You have the right to decide whether to accept or reject cookies.
Website Cookie Preference Tool: You can exercise preferences about what cookies are served by visiting our cookie settings preference centre, available here: Privacy Settings. You can also exercise your Website cookie preferences by visiting the TRUSTe preference centre by clicking this link: http://preferences-mgr.truste.com/.
Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.
Do Not Track: Some Internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our websites do not currently process or respond to “DNT” signals. Kevin Adey Car Sales takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.
HOW OFTEN WILL YOU UPDATE THIS COOKIE STATEMENT?
The date at the bottom of this Cookie Statement indicates when it was last updated.
Office: 01423 359 699
Mobile: 07801 946673